Animation is a way of imitating life by using successive graphics to give the illusion of movement. Earlier animation used individual scenes drawn on paper and combined to make an animated video. But these days with the invention of technology, animation can be made using computer generated imagery, thus making it easier and accessible. The […]
Continue Reading
For any company, the onboarding process is a crucial element. According to analysts, a company that follows a proper onboarding process creates an average employee retention rate of 86%. The reason behind this success is that it allows the new employees to learn about the company, its policies, its work culture and also gives them […]
Continue Reading
Stories are such an integral part of humans. From folklores to the present day Netflix-dramas, there have always been stories surrounding us. Every society and culture has stories that have been passed down through generations. They are easy to remember and effective in influencing our way of life. So if storytelling can be so persuasive, […]
Continue Reading
Do you ever scroll through your feed and find an animated video that caught your eye? Over the years, animation has evolved so much that it is no longer just children’s cartoons. Children love animated cartoons for its vibrant colours, creativity and its simplicity and adults love it because it gives us a sense of […]
Continue Reading
Presenting valuable information is an essential part of creating any type of content. Be it a pitch or a marketing campaign, data can be the make-or-break point. But data can also be mind-numbing. In most cases, your audience will fail to understand what your data represents. So how do you translate your boring data into […]
Continue Reading
As the world moves towards video marketing for product advertisement, companies have begun investing tons of money in producing video ads for their brands. But, how successful are these video campaigns? Can you track its growth? Are you getting a good return on investment? How do you measure your success? If these are the questions […]
Continue Reading
Videos are the “it” thing of the twenty-first century. Social media has changed the content scene completely and every business, big and small, is using video and visual content as a part of their marketing strategy. Since no single approach works all the time, marketing strategies use a combination of tactics and content forms and […]
Continue Reading
While people have started understanding the importance of video marketing, it is also important to realise that, without proper planning and execution, videos won’t reap the benefits. When videos are produced well and has a strong content, then it becomes an effective marketing tool. But otherwise it could do more harm than good. Along with […]
Continue Reading
The past one year has seen a big shift in the world at large as our entire lives have shifted to virtual platforms. We work and study online, get everything from groceries to medicines off various apps and as always, consume content on the world wide web too. Now that eyeballs are increasingly shifting to […]
Continue Reading
It is no secret that videos are now a powerful marketing tool. But, no matter how many explainer videos you invest in, the success of your video can only be determined by the quality of your script. Your script is like the foundation for your video. The stronger the foundation, the better will be the […]
Continue Reading