Giving a product presentation is all about salesmanship. You need to persuade your audience that your product or service is the clear solution to their problems. But let’s be honest: most product presentations are mind-numbingly boring. Endless PowerPoint slides crammed with too much text. Blah blah blah about features and benefits. Yawn.
As a product leader, you need to shake things up if you want to capture attention and drive action. It’s time to toss the same old sales pitch and get creative.
In this post, we’ll share a few product presentation tips that we’ve learnt over the years to craft more compelling, engaging and memorable presentations that will wow your audience every time.
Hook them with a compelling narrative
Don’t just jump into dry product specs. Lay the foundation with an origin story, client success story or inspiring vision that highlights the problem you’re solving in a human way. This storytelling hook draws people in and helps them connect with your product on an emotional level.
For example, a good product presentation technique is to open with the journey of an unsatisfied customer who had the pain point you ultimately solved rather than bullet points about product features. Let this narrative unfold to make your audience care before diving into the details.
Dazzle early on with dynamic visuals
Don’t make your audience wait 10 slides before getting to the good stuff. Wow them with standout visuals right from the start to showcase your product and make your points unforgettable. As a presentation design agency, we have seen that this kind of presentation really makes an impact on the audience’s interest.
Consider kicking off your presentation with a short video overview of your product’s capabilities in action. Or use an infographic-packed landing page to creatively set the stage before diving into specifics. Basically, get creative from the get-go.
Cut the clutter and streamline your slides
We’ve all sat glassy-eyed through presentations where the slide is packed densely with text. As the presenter, avoid this fate!
Limiting slides to 6 lines max is a great tip for a successful product showcasing in presentations. Use concise bullet points, statistics, quotes or single powerful images for maximum impact. Streamlined, clutter-free slides are more engaging and memorable.
Get interactive with polls, prototypes and more
Another simple yet effective product launch presentation tip is to transform your presentation from a passive experience into an active event by integrating interactive elements. These could include:
- Embedded video demos
- Clickable prototypes
- Quizzes/polls to apply concepts
- Swipeable images/slides
- Rotating 3D models
Elements like these bring your product to life in a more hands-on way and get your audience involved. They drive home your points through experience.
Spotlight benefits, not just features
It’s easy to get lost in the weeds explaining functionality and technical aspects of your product. But what your audience really wants to know is how your product will make their lives better and this is the top tip for product pitch presentations.
Focus on articulating the key benefits and why they should care, rather than just listing features. Explain how your product will help sales teams close 20% more deals, not just the capabilities.
Enhance understanding with creative visuals
Visuals should amplify your narrative, not just replicate it. Employ standout charts, vivid info graphics, clever illustrations, diagrams, photos and more to showcase your points visually.
Also leverage icons, animations and custom branded elements to add polish and flair. Well-designed visuals deepen understanding and boost memorability. If you need help with achieving aesthetically pleasing and impactful visuals, you can approach a presentation design agency for help.
Add Flair with Fun Transitions
Boring fade or dissolve transitions between slides often get overlooked. But fun animated effects like flip, cube and other transitions can add personality.
So, sprinkle in some tasteful, on-brand transitions to keep your audience engaged as you progress between topics. Make the journey between slides engaging.
Use Color Strategically
Color is powerful. Use deliberate, thoughtful splashes of color to draw attention to key data points, quotes or headlines throughout your presentation.
Avoid cluttering every slide with color overload. Be strategic with your color palette and opt for the expertise of a presentation design agency for maximum impact and to make elements stand out.
Create “Aha!” Moments
It’s easy for presentations to blend together into a flatline of boredom. Punch things up throughout with unexpected moments:
- Startling statistic
- Funny yet relevant meme or gif
- Amusing anecdote about your product creation journey
- Clever metaphor or comparison
- Bold guarantee to create intrigue
These moments surprise your audience and make your points more impactful and memorable.
End with a clear call to action
Don’t just summarize at the end and call it done. Close with a clear call to action so your audience knows exactly what you want them to do next.
Do you want them to schedule a demo? Contact sales? Visit your website or sign up for a free trial? Guide them to take specific, measurable actions.
Wrap up with memorable key messaging
Close by reinforcing your most important points and core messaging. Summarize the key benefits your product delivers for customers in a memorable way.
Reiterate how you solve their pain points better than competitors. Echo your unique value proposition as you conclude. Send them off with your most critical messages ringing clearly in their minds.
We hope we answered your question on “How to make your product presentations more persuasive” with these simple tips. If you want an expert presentation design team to help you create a compelling product presentation, reach out to PitchWorx.
