Animation can connect with the audience in a fun, engagingly emotional and highly entertaining way. You can take your audience anywhere with them and that’s the beauty of it. But if you’re working on a budget then there may be difficulty in finally pinning down on an animation video company. With so many ways of making a good marketing video, there’s no harm in carefully evaluating the alternatives and make a quick comparison with a big company’s budget.
Let’s look at some of the options you could consider here:
Freelance! How does that sound?
A regular good animation video company always has a team of professionals in the whole video production process. If not a big team but it consists of at least a scriptwriter, a creative director, a storyboard artist, an animator, a voice-over artist and a sound director. Isn’t it better to go the freelancing way.
There are two ways you can do this: First is you can hire an animation artist/animator and let him do the entire thing. This way you can considerably lower the cost instead of hiring an animation video company. But what the problem here is the end result might be a low-quality video without an artistic manager and team to oversee the work.
The second option here that you have been you can assemble the whole freelance team. It’s a better option as your expense remains the same and team management is no more an issue. Though it is a good way to go but it’s recommended only for small start-ups. A lousy-made video could lead to a loss in sales and conversion. Be wise and take a wise decision if you want to improve your online marketing campaign.
How about the Template Way?
Not all animation video company out there is going to fit your budget. The most affordable option would be to go for the companies that offer pre-defined animation designs called templates. This marketing are called template videos as they are already pre-made. They are really fast to produce, but lack professional quality and the visuals don’t always match to your brand. This way neither your brand’s message would be clearly conveyed nor it builds a strong connect with the audience. If you choose this style of marketing video then the animation video company who does your job should be ready with great work materials.
Now there are some highly professional custom-made animated explainer video with actual professionals. These production studios produce custom-designed videos for engaging a specific audience and convey a specific business message. The price range differs from company to company. So based on this choose the animation video company that best suits your needs and fits your budget.
We hope you found these few tips helpful in going for the right animation video company for your marketing videos.