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A guide to choosing the best Explainer Video Production Company

Video marketing is all the rage these days. It has become an effective tool for marketing regardless of whether you are an established company or a start-up. The results obtained through video marketing far outweigh other marketing strategies as the internet has made video consumption extremely engaging and convenient for consumers. 

With all the positive impact that video marketing brings, more companies are inclined to try their hands on it. But finding a suitable video production company is not an easy task. There are many factors that come into play while choosing the best video production company that perfectly suits your company’s values and needs. That’s why we have compiled this short guide to help you find the best explainer video companies for your business!

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  1. Creative and unique ideas | best explainer video companies

With so many videos flooding the internet, it is important to make sure that your explainer video stands out. And one way to figure out if a company has fresh ideas is to check out their portfolio. Most well-established video production companies include their portfolio and case studies on their website. This will help you understand their previous works and figure out what you specifically want from them. Another way to see if they have unique ideas is to ask them to pitch a couple of ideas regarding your video strategy.

  1. Company culture and values

This is one of the most important criteria for collaborating with any agency. It is crucial to ensure that both your company and the corporate video production agency that you wish to collaborate with align in terms of culture and values. This will create a breezy collaboration that is enjoyable for both companies. Besides, sharing similar philosophies will help your vision come out more authentic to what you imagined.

  1. Video production quality

The next criterion is obviously the video production quality. This can be determined by analysing their past projects. You can see the quality of graphics used, colours, screenplay, background, animation, voice-over, etc. The animation quality must be smooth and polished with a good background score that complements the video. Look for variety in their portfolio and see which type of animation would best suit your marketing needs. If you don’t find their portfolio appealing, then that company is probably not the right fit for you.

  1. Experience

Regardless of how many explainer videos a company has in their portfolio, it does not speak about their expertise. Expertise and experience can only be judged based on how they handle projects belonging to different industries and if they have met all the expectations and needs of their client. So while going through their work, pay attention to how they have explained stuff for different industries and audiences. If you’re satisfied with the way they have explained, then it shows how skilled they are in handling diverse projects.

  1. Budget

Different companies have different costs for their video production services. It is always better to go into it with a general idea of how much an animated explainer video costs from a good corporate video production agency. If you have found a company that you would like to work with, ask them for a quote. If you find that the company suits your budget needs and that they are transparent about their pricing system, then you can take the next step towards working with them.

  1. Reviews and ratings

Reviews and ratings speak volumes about a company. Before making your final decision, take into consideration any ratings and testimonials on their website or social media. This can be valuable information that reaffirms your decision.


Remember to consider all these points while making your pick for the best explainer video companies to collaborate with. These points will help you choose the right agency that will make your vision come to life and benefit your marketing efforts. If you’re confused about where to start your search for the right corporate video production agency, then take a look at PitchWorx. PitchWorx is a video animation company that has delivered over 750+ videos with 2500+ minutes of video content. They are well versed in different styles of animation and it will be the company that brings your search to an end.