Remember the last ”text” based ad you remember that had a lasting impact on you? Likely not, because the internet is teeming with million bytes of information, shortening the human attention span, not every time it is easy to hook your audience with words. Corporate video production agencies make sure that a customer receives something like an inspiration or learning and have their talented teams to create stories that resonate with brands’ personality and values. I am not saying text-based ads dont do well but it is easy to get them wrong for most companies. Classic examples of word text ads that have excited the buyer, like Nike’s “Just Do It” or” Surf excel’s award-winning copy like “Daag Acche Hain”. Any prospective buyer needs to immediately understand what you offer and how it is beneficial to them, but all this information has to be communicated within a creative bubble where you empathize with the buyer and add value to them. People just dont stay on a website to read long pages of text that has no value or learning or not explained properly.
However, do you remember the last story you heard or saw? You do, because our brains are hard-wired to respond to stories. So what happens if you incorporate story-telling as a marketing business strategy? You get the best explainer video companies to tell their stories with a creative angle that catches your audience attention and retain them for longer period of time, also it benefits in building trust if you are new or not so known yet in your domain — Explainer videos for businesses is a must-have marketing or training strategy for companies in 2022 and beyond.
Why do you need an “explainer video” for your business?
In the realm of video marketing, after advertisement and promotional videos, Explainer Videos are used by businesses to promote their brand or services. The explainer video is a popular online marketing strategy that incorporates graphics, illustrations, animation, and any other media tool that can help define a company’s brand concept clearly. Explainer videos are particularly effective in businesses that offer a complex product, the customer would rather watch a minute-long video about it than read a bunch of texts.
There are more than 7 types of explainer videos. Here are some of the most used types:
1. Animation Video
2. 2D Animated Videos
3. 3D Animated Videos
4. Motion Graphic Explainer Videos
5. Whiteboard Animation
6. Live Action/Corporate portfolio videos or Documentaries
More recently, explainer videos have started to use 4k or even 8k format but these do not fall into preferred types as they take too much space and slow down the website. Some of the more popular explainer videos prefer using tools, including but not limited to, the whiteboard technique, motion graphics, and 3D animation when it comes to the design aspect.
1. Convey information much faster & better with Explainer Videos
Explainer videos completely obliterate the text and image use. Studies have shown that only 2 out of 10 people remember what they read, while only 1 will remember what he/she heard. To make matters worse, it takes merely 50 milliseconds for users to form an opinion about your website: whether to stay or leave. So, the first few seconds are paramount. One of the key reasons you should hire a corporate video production agency is because human brains receive visual information almost 60,000 times faster when compared to just text.
2. Explainer Videos are better for SEO | explainer video company in Gurgaon
Websites with videos and images are more likely to rank on Google’s first page, than those that solely rely on text. It will be difficult otherwise to crawl out of Google’s sandbox. Given the choice between clicking on a website with an appealing video thumbnail and a website with only blocks of texts, the chances of the website increases by 41%. Best explainer video companies increase your brand awareness as well as website authority.
3. Explainer Videos help you build your brand image
In the age of digital marketing, it is vital to establish an emotional connection with your audience. Explainer Video allows you to engage with your audience organically, while ensuring what they see is a 100% visual representation of your company. Doing your fair share of market research and knowing your target audience will help you create a script and illustrations to their liking. In addition, Explainer videos can be a great addition to any marketing campaign. They are also engaging and mobile-friendly, making them the perfect voice of the business that can be shared through social media. So with just one explainer video, you can showcase your brand, culture, and product all in one tap. They are also a cost-effective investment when compared to other marketing tools.
4. Explainer videos have higher retention rate
A key factor that determines if a campaign is successful is the retention rate. If a buyer assigns value to your message, the chances of taking action increase. Explainer videos breakdown content into digestible bite-sized pieces, sticking with the viewer for a long time. Increasing the chances of them sharing your content, in turn giving your business a huge word-of-mouth promotion.
More than 45% of businesses use explainer videos, shows data. In the digital era, traditional marketing techniques such as blogs or infographics are not as effective as they used to be. Videos are a sure-shot way to boost sales and awareness because they can capture the audience’s interest, as they are far more engaging. Wouldn’t you agree that this content would have been better consumed if it was an explainer video?
To create an explainer video you need the best explainer video companies that can reduce your time and cost-effectively. Someone that can design impeccably has a great portfolio to backup their claims; someone that has worked with maybe 500+ clients; someone that knows what your business means to you. A production agency that can bring your ideas to life through visualization. Your long search ends here. Get in touch with PitchWorx, an explainer video company in Gurgaon, today.