Search ranks on any website determined by the number of visitors, is one of the major reasons why online videos popularity is increasing by the day. Explainer videos have boomed in the recent years, making it a perfect marketing tool. Conversion rate optimization of your search ads, landing pages, and overall website design plays a key role to boost business.To put it more simplistically, the goal is to draw a highest possible percentage of visitors to your site.
When you think about conversion rate optimization, it’s tempting to fiddle around with buttons and forms and other design elements to make or break the sale by getting the right visitors to your site.
What better way to stir it up than videos?
According to surveys, people are more likely to buy a product once they see an explainer animation video. They help budding business owners keep a tally of how many visitors on their site can become potential customers.
Animation videos have an edge over any other strategy to boost Conversion rates! Here’s how:
A tailored video is an engaging way to captivate your audience immediately and tell them about your product or service. Whether the video is viewed in your landing page or on a streaming site or uploaded on one of your social sites, with the right content and style chances of retaining your key consumers multiplies.
Web browsers are swamped with information, and they will stop at only those that grab their attention. Animation videos give you that extra edge when targeting consumers. This approach makes you a stand out in hard-as-nails competition.
Static images or blobs of texts fail to conduct the core purpose of your product. Whereas, a product shown in a video gives customers a better idea if the product is suitable to their needs. This, in turn alleviates anxiety, conclusively increasing conversion!
Not only are these videos likely to be entirely consumed retaining all the information, they are entertaining and highly impressive. Interesting animated videos are one of the most shareable type of online content making these videos most likely to go viral! The more creative, emotional, thought-provoking the video, higher the chances of conversion rates to hike several notches.
Apart from being an advertising tool these animated videos help showcase a company’s history and can come across as an educational video too. The customers can be more excited about your product when they know the motivation behind it or how it came to be. They also act as an excellent medium to tell your business’ story and communicate unequivocally with the audience!
So make an animated video now and clinch that extra edge in the market boosting your conversion rate all the way! Animation video definitely the Way To Go!