Onboarding is the part of a subscription founders judge fastest and forgive slowest. If your first 48 hours feel slow, the rest of the relationship will too. Here's what happens in ours.
Hour 0, Subscribe
You pick a plan and click Start free trial. The dashboard provisions in under a minute. You land on a workspace pre-named after your company, with three onboarding tasks pinned: brand kit upload, first brief, dedicated-designer intro.
Hours 1, 6, Brand kit
You upload whatever you have, could be a half-finished brand book, could be a Notion page, could be three screenshots of your current website. Our intake agent parses it, fills the gaps with reasonable defaults, and produces a structured brand kit. A senior designer reviews and locks it within three working hours. You can edit anything.
Most subscriptions onboard you in 48 hours and then disappear. Ours onboards you in 48 hours and starts shipping work.
Hours 6, 24, First brief
You post your first request. The team picks it up and moves it into the queue. You don't wait for a long onboarding call. You don't fill out a 12-page intake form. You just post.
Hours 24, 48, First delivery
The first request lands the next business morning. Your senior designer writes a paragraph explaining the decisions. You review. You either approve, or you reply with notes, handled the same day. Within 48 hours of clicking Subscribe, you have a real piece of finished work in your hands and a real designer who knows your brand.
What we do not do
- Discovery calls before the first delivery.
- Scoping documents, SOWs, change orders.
- Project managers between you and the designer.
- Email-based briefs (everything lives in the dashboard).
Every one of those exists at some companies because their internal workflow needs it, not because the founder benefits. We took them out. The result is a 48-hour onboarding that ends with the founder's first piece of work delivered. Not their first meeting scheduled.
