Have you ever opened a company’s website only to be completely confused about what they actually do? Even if these sites had multiple pages that explained their services, their values and company culture, it still left you confused with too much information. This is one of the major problems that companies face. Companies have lost potential customers simply because they could not convert people through their website.
So, how do you solve this? How do you market your product or your service so effectively that people can trust your company to solve their problems? A short explainer video is the answer. An explainer video can condense a massive amount of technical information into a pitch that is fun and enjoyable for the audience. The best explainer video companies out there, make sure that your story hooks your audience and that you can clearly communicate your vision.
What is an explainer video? | Explainer video company in Gurgaon
An explainer video is a great marketing tool you can use to give your audience an overview of your company, its services, and its values. This enables potential customers, investors, or even partners to understand what your company is all about in just a few minutes. It is quick, effective and memorable for your audience.
Now what’s the ideal duration for an explainer video? Being a decade-old explainer video company in Gurgaon, we have a fair amount of experience that tells us that approximately 90 seconds of video is the best duration. Especially owing to shorter attention spans in people these days.
Let us now see what are the five benefits of using an animated explainer video as a marketing tool.
5 benefits of explainer videos
- Higher conversion rates
Do you remember the last time you shopped online? Now, were you more inclined to buy a product that had a video showing its workings or without? Chances are that you were more interested in the product that had a video showing it in action. According to Internet Retailer, about 85% more people are interested in buying a product when they see an explainer video on it. Thus, improving the conversion rates.
- Better ranking on search engines
It’s a well-known fact that search engines love videos. And websites that include videos have a 50 times more chance of being ranked on Google’s first page. Besides this, it has been proven that 40% more people click on a video thumbnail rather than a text-based link. So by including videos on your website, your site shows up on the first page thus, increasing your website traffic. This means that more people will now know about your product and brand, and therefore, be more inclined to buy your services. It’s honestly a win-win situation.
- The perfect pitch for you
We know it’s a difficult task to explain what you do to somebody without getting into the technicalities. And most people don’t have the time to absorb every bit of technical information to understand what you do. This is where explainer videos become the perfect pitch for you. With an explainer video, you’re guaranteed to make anyone understand your brand and its services in a short duration. And with the help of an explainer video company in Gurgaon, you can create the perfect pitch for your brand.
- Easily shareable
The best part about having an explainer video is that it’s a great pitch that can be shared with anyone, anytime. You don’t even need to be there, you just need to share it. Especially in this digital age, where about 70% of internet users watch videos, it’s a great medium to engage your audience and showcase your business. It’s so easily shareable that it can be viewed by thousands, if not millions, of people, thus increasing your brand awareness.
- Greater ROI
Explainer videos provide a good ROI. For example, hiring one of the best explainer video companies can help you produce the best quality videos. And the price that you pay for this production will be nothing compared to the visibility and the return on investment you get from it. The brand Dropbox spent around $55,000 on their explainer video and it got them 5M new users and $24M+ in revenue. That’s the power of explainer videos.
In conclusion, using an explainer video to share your story can be extremely beneficial for your business. The videos are usually short and to the point, thus making it easier for the audience to grasp the information. With the help of PitchWorx, an explainer video company in Gurgaon, reap the benefits of the perfect explainer video that hooks your audience.