How to create a strong brand identity through web design

As the world is advancing, the pace and the force of business are also moving forward. Individuals are launching all kinds of imaginative startups to solve the problems that come with this progressing world. Nonetheless, to drive your business to the top, branding should be the most key step. Here are some tips on how to create a strong brand identity through web design and how to make it perfect for the target audience.

Use the right colors

One of the first steps towards building a powerful brand identity through web design is understanding the role of color in branding. Since every color says something, it is important to pick the right ones to convey what your website actually wants to say. For example, the color orange symbolizes enthusiasm, creativity and determination. Similarly, green symbolizes growth, harmony and freshness. So, with a good understanding of colors and their relative symbolism, the brand message can be conveyed properly through your website.

Your logo is important

Your logo is the most crucial part of your brand. An appealing logo is, therefore, necessary for the branding of the brand. You need to make sure that your logo design represents what the brand is about. An attractive logo also counts for a brand recall factor, as the user and customer will be able to identify the brand across different platforms- social media, emails, ebooks, etc.

Here are some of the principles that determine a good logo:

• Simplicity
• Originality
• Timelessness
• Scalability

You can invest in a professional graphic designer and create an extraordinary logo for your website. In case you can’t afford a graphic designer, automated designers can create a professional(ish) logo. You can get a high-quality logo with these logo maker tools; however, investing capital in a logo will provide a boost to your brand.

Put some personality into it

An overly corporate or formal website tends to drive away customers as it lacks a personal feel to it, and thus makes communication difficult. By putting some personality to your website, it becomes more welcoming and encouraging. Some of the ways with which you can do it are, by adding customer satisfaction stories or adding taglines that convey your message. It is also important to keep in touch with the current web design trends involving fonts and colors. Small details like these go a long way in leaving a mark and making your website more attractive.

Keep the design consistent

The only way a website design will work is, by keeping it consistent all the way. This means that the message style, fonts, color palette, etc. should be similar to each other. Strictly avoid experimenting with different styles. It is also important to make the user interface consistent as it is a key part of web designing.

Present value proposition

Presenting a clear value proposition on your website is important to answer the first impression questions that the internet user might have after landing on your website for the first time. A value proposition is a statement that tells what your brand is all about and what work it undertakes. The statement is supposed to be short and clear and must answer the most basic question of what you are doing and why you are doing. The value proposition statement can be placed in a section where the visitors can easily see it.