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5 Ways to Improve Your eCommerce Site for Better Conversions

With all the competition out there, running an ecommerce business can be quite daunting. But with the right tools and the right solutions, you can make sure your business thrives in this ever-growing eCommerce market. To remain competitive online, it is important to make improvements to your website that will drive more traffic, increase conversions and improve customer satisfaction. Optimize your website now, with the help of PitchWorx, a website development company in Gurgaon.

Create a better UI-UX design for the website

With the increased accessibility to easy eCommerce platforms like Shopify, online stores are now popping up every minute. While these platforms come with a variety of tools to help you run your business, they also come with only a few theme selections for your storefront. These themes are usually generic and do nothing for your business growth. Therefore, optimising your UI and UX design with the help of a web designing company in Gurgaon can make your website more enjoyable and easier to use. This is vital in improving conversions and creating a loyal user base. Since, a complicated shopping experience can easily deter a customer from coming back, even if they liked your product.

Hence, a better UI design that is visually appealing with consistent design elements, faster loading pages and design that conveys the right flow of information, along with better UX design to provide a fun shopping experience for your user can improve conversions and customer loyalty.

Develop a mobile eCommerce app

Did you know that around 54.8% of worldwide web traffic comes from mobile devices and about 69.4% of internet users use mobile shopping apps for their purchases? This is proof enough that just a website is not enough to sustain yourself in the eCommerce market. Customers like shopping online on their mobile devices, so it’s time to upgrade with the times and create a mobile app for your online store. A well-designed mobile app created by a UI design agency can make your store more accessible and keep the customers coming back for more. Besides providing a good customer experience, a mobile app that matches your site design also helps bring out a uniform branding look for your business.

Optimise conversions with the help of data analytics

Data that analyses and tracks customer behaviour on your site is critical to understanding sales and conversions. Use data analytics tools to get in-depth reports illustrating the site’s performance, customer interaction with different features, and other elements that lead to conversions. Understanding this data can be useful in optimising and creating better strategies to engage the customers and improve your site’s conversion rate. This step involves a constant cycle of analysing, testing and deploying new methods to improve the site, until you get an optimised solution.

Create easy-to-fill forms

Forms are often the last step involved before making the purchase. If these forms are arduous and complicated, it could deter the user from going forth with their purchase. So make sure that the forms are simple and easy to fill out. Get the help of a web designing company in Gurgaon to ensure that the form designs you use on your site have the best tools to make form filling easy and manageable for the customers. An easy-to-fill form is your pathway to more sales.

Social media

Social media is a great tool to increase the visibility of your business. In fact, a common trait in most successful businesses is their strong social media presence. You can integrate your social media channels to your online storefront to engage and draw in more customers to your website and mobile app. Besides being a good way to reinforce your online branding, social media is also an effective tool to ensure that your customers don’t forget about you. It also helps target the right people that are interested in products similar to what you sell. Thus, providing both potential customers and your business with a win-win situation.

Improve the overall performance of your eCommerce site to achieve better conversions with the help of PitchWorx, a website development company in Gurgaon. Contact us today!