The past one year has seen a big shift in the world at large as our entire lives have shifted to virtual platforms. We work and study online, get everything from groceries to medicines off various apps and as always, consume content on the world wide web too. Now that eyeballs are increasingly shifting to the online stage, several new opportunities have opened up for businesses too. People today hardly have any time to go through long promotional texts, quoting the pros and USPs of your brand. They no longer want to read what you have to say; they’re interested in seeing what you have to show. Having moved on from traditional marketing routes, businesses are coming up with thoroughly researched digital marketing strategies. The pandemic has made video a necessary investment. Its use to promote products and services is not unknown to the masses anymore and every business giant out there is making great use of this medium. Live action production restrictions have nudged businesses into approaching animation companies and experimenting with explainer and animated video for business.
How will video advertisement help my business?
Videos tell stories. They have the potential to show how peoples’ lives can be changed by bringing a new product home or purchasing a service. You can humanize your brand with that story and build the audience’s interest to make them want to know more about you. Millions today consume video content on Youtube. Studies show that about 90% of consumers watch videos on mobile phones before making any purchase decision. So if your product is out there and someone’s planning to buy it, chances are they will look for instructions or explainer videos online. And if one doesn’t exist, that reflects badly on your brand’s part. The modern customer appreciates it if their preferred brand is consumer driven and on the top of their game. Nearly nine out of ten people report an eagerness to see more videos from brands in 2021, making it an excellent tool for lead generation and brand awareness. If all that isn’t reason enough, we don’t know what is.
Sounds like I should give this a try. How do I begin making video content?
There’s two ways to go about it. The route you choose to take will depend on your business scale and budget. If yours is a startup, then there’s nothing better than shooting an in-house video. Simpler videos do not require professional camerawork or setup and your team can fix something up for starters. Video idea clarity, an iPhone and a simple editing software like Movie Maker can work wonders for beginners.
But if you’ve been in the business game for quite some time and have considerable capital to utilize for marketing, then don’t think twice before hiring an explainer video production company. A 2d animation company will give you the content you need, from scratch. Pitchworx is a 2d animation company in Gurgaon, Delhi NCR that provides visually compelling stories including animated explainer videos for new products and service launches. They provide everything from professional advice, to an idea and script, film it after reaching a consensus with their client and provide an appropriate marketing package for you. If your company is well-established and you already have a lot on your plate, an agency will take the load off your shoulders and give you a proper end-product, ready to be released.
The content is ready. What next?
Social media! And if your budget is more and you’re willing to expand, perhaps television broadcast too.
People are watching more videos than ever before. Social media platforms like Youtube, Instagram, Twitter and Facebook are the best way to start posting video content online. Then there’s Linkedin, if you want to reach out to business oriented audiences. Each platform must be carefully chosen to target a certain demographic. It is easier to scroll down the feed than it is to hit ‘share’, so it is absolutely important to give something to the viewer that they would want to share with the world.
Don’t forget to embed the video on your website and landing pages for people reaching out for business- it’ll be easier for them to understand what your brand is all about. Email marketing campaigns are also worth tapping into. Including a video in an email can increase click-through rates by 96%. So go, share your creation with the world!
Tell me more!
Be it explainer videos, whiteboard animation or the stop motion kind, videos shouldn’t be too long. Try to pack a punch with short, interesting videos and if you can, make them interactive as well. Videos have a high retention value and if you have managed to create some good content, know that it will stay with the viewer. This is absolutely necessary in the age of constant content consumption where we see innumerable relevant-irrelevant things every minute across our screens. Your audience’s brain will start to filter out anything that looks lousy, unprofessional and forgetful. To avoid that, one must invest in good filming equipment and opt for an animation company’s expertise for a superior aesthetic feel.
Oh, and we almost forgot – A good video equals an even better ROI! Making an animated video for business, however, is no joke. A poorly made video can give you less conversion rates but if you do things right, it’s bound to work. If there’s investment and a guarantee of getting something better back, then what’s stopping you? If you don’t want to risk getting left behind, tap into the power of video advertising and you’ll never look back.
