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Should you employ an outside agency to take care of presentations?

A strategic intent is what drives an organization. A presentation is what relays that strategic intent, whether to prospective clients or the general audience. The million dollar question however is, “Should you engage the services of a 3rd party to handle presentations?”

Presentations here, refer not to brief internal presentations, but the ones that require critical thinking and efficient relaying of information, in a way that they help you notch up more clients and adulation from the peers. You can’t rely on the internal sales team to create a good presentation before every annual sales meeting, or you can’t rely on the lower echelons to create presentations before any big meeting. This is where outsourcing your work to a professional presentation design team comes in handy. Important word of advice- you just get one chance to win over your audience, therefore it’s imperative to bestow your faith in a professional presentation design company.
Presentation development requires efficient brainstorming and a cumulative approach encapsulating critical areas:

1. Content

The first and perhaps the most crucial phase of presentation development involves feeding content. This is done after a careful scan of the client’s profile and objective of the presentation. The content developer grasps the gist and highlights the main message to be relayed. After defining the crux of the presentation, the content specialist can also write the presentation script.

The following criteria are to be kept in mind before writing content:

– audience
– time based stipulations
– context of the presentation
– main goal of the presentation

2. Visuals

The human brain is programmed in a way that it processes visuals faster than words. After the scrip is readied, the work progresses at the behest of the creative team that takes care of the visual part. Slides are designed in a way to create maximum impact, effectively capturing the attention of the audience. Design layouts, infographics, images are carefully selected to go along with the textual information.

3. Amalgamation of content and visuals

Perhaps the toughest part of presentation development is aligning text with visuals. Yet again, you need an expert to handle that!