Humans rely more on visual panache than textual data. It can also be said that an impact is not always data driven. For instance, if you have to deliver a discourse on the universe to a bunch of 12 year olds; your gut will always prompt you to go in favour of picture-related impact over textual storytelling.
Infographic designs has become one of the most preferred storytelling tools, over the years; and the success of infographics can be attributed to the simplistic way of narrating facts backed by good designs.
Even for your business needs, an infographic is the best way to relay facts in a manner that is easy for your audience to understand. Why? Because if the data you want to relay to your audience isn’t being digested during the presentation, it probably won’t be etched in the memory of those you’re presenting to. Therefore, in order to make things more simple and eye-ball grabbing, many thought leaders and managers rely on the usage of infographics. A story told graphically gathers more attention than a plain text-based narration.
How to design an infographic that tells a story?
Here’s the big question; how do you get your vital data (encapsulated in the form of a story) to stay in the mind of your audience. The foremost step is to:
- ”Know thy audience”
Scan your audience, get to know their preferences before you sit down and weave your story albeit in the form of a creative “infographic”. The more time you spend researching
your target group, the easier it is for you to tell your story.
- Focus on aesthetics
Once you’ve gauged your audience, it’s time now for you to sit with a pencil & paper and devise a concept. It is important to understand that random doodling won’t help, you’ve got to focus on aesthetically developing a design that paves way to “visual learning”.
- Deliver the “hook”
A hook is the primary-take a way that delivers maximum impact! It is that part of an infographic which “hooks” the attention of your viewers/readers. Proper care should be taken to insert the hook, where it’s most likely to be seen. A hook is the focal point of the design, therefore, positioning matters! Placing the hook right at the center or towards the end is beneficial as it helps grab audience attention effectively.
An infographic is a great way to harness the power of designing as you deliver your story! It is one of the most superior tools that assists visual learning like nothing else.