What’s the most crucial element in successfully running and sustaining a business? Good Quality product/services? Excellent marketing strategies? Or retaining a handsome number of customers? Compare all three and I’m sure we’ll all unanimously agree with the third. Actionable measures to make customers stay with you and working towards increasing this demographic is going to help any business stay in the business for a long time. You have to grab the attention of your customers from the word go, with your products and services.
This is an era of super competitiveness and everyone thrives to be at the top of their game. The contention to make a place with your brand and to maintain its value is a difficult task. In the early days, there were TV advertisements or hoardings for creating a brand value of a product but things work differently now. The concept of digital marketing has taken over the market by storm. More and more people rely on smartphones and the internet to know about a brand.
Allow us to throw some light on different marketing strategies and the impact they print on consumers mind.
Social Media:
Any marketing or promotional activity social media today is the easiest access to garner desired attention. With social media, you can:
- Have close interaction with your consumers through social media sites like Facebook, Twitter and much more to capture proper feedback and reviews.
- If you’re lauded with good reviews then highlight them and make sure they reach your followers. This way you’re likely to acquire a good name for your brand.
- Being on social media proves to be very advantageous to brands as it gives them an opportunity to connect personally with customers that ultimately increases loyalty.
- Share posts, trivia, and photographs or even animated videos related to your product on social media websites on regular basis. The audience keeps this in mind and that gives your product an extra edge in the buyer’s purchasing decision.
Blogs:
One of the most trustworthy marketing strategy out there to engage, inform and educate customers about your offering (product/service). Some of the profitable perks in inducing blogs as part of a marketing strategy include:
- Building trust
- Customers at the center of communication
- You can elaborate on the special features of your products and services and gain advantage over competitors
- Greater chances of strengthening loyalty of customers.
Videos:
The world where technology practically governs the way we live, video marketing has become one of the smartest ways for brand promotion. Animated marketing videos, explainer videos, business videos and a host of others to attract customers. People actually prefer watching videos to know about a brand. What you can do is:
- Include some fascinating facts about your product/service that will make the customer prefer you over your competitors.
- Share your marketing videos on maximum social media sites for maximum promotion and brand visibility.
We hope these tips help you win valuable customers and make them choose you every time, leaving your competitors behind. Good luck!
