According to research, an average user spends only about 10-20 seconds browsing a site if there is nothing to compel them to stay longer. Hence the first ten seconds are crucial to give your audience reason to stay longer. Given such a short time at hand, you only have graphics and text at your disposal. The disadvantages of text are mainly that it’s boring and can sometimes be confusing. Moreover, processing information through text can be time-consuming and visitors on the webpage rarely have the patience to go through long paragraphs of boring information. So, what’s the way to give your core message to the visitor in such a short period? Video animation services have got you covered! You can communicate your message through a video medium that helps grab the attention of your visitors in a quick period and convinces them of the advantages of your products and services that you have to offer.
So, what are animated explainer videos?
Animated explainer videos are a type of explainer video made to explain a business, a product, or an idea with the help of a short animation within the span of 30 seconds to 2 minutes. They are a great marketing tool that makes the user interested in signing up, subscribing, or downloading a certain product, visiting a page, etc. They help convince your target audience to become loyal clients. Here’s a list of why you should use them to the best of their advantage:
It is an attention-grabbing tool and makes your message heard
There is little or no doubt that video is one of the most engaging mediums on the internet. Since time immemorial, people have been attracted to visual entertainment. An animated video can help deliver a market message more efficiently because it entertains simultaneously. Wherever you choose to employ an animation, whether in advertising, on a website, or in an email to a client, to promote an upcoming event, etc., it is most likely that the viewer will be hooked to the video till the end. This helps deliver the message your brand wants to convey to its customers, thereby boosting the number of sales and leads.
It is a universal kind of content that can be fitted anywhere in your revenue funnel
Video animation services can be used not only at the top of your revenue funnel to target new leads, but also at the very bottom just to keep your existing customers. Wherever you use them, they show good results. To use them more efficaciously, use them at the weakest points of your revenue funnel to boost sales. Another way you can use them is to gain new leads if your site lacks traffic. With the help of these videos, you can grab the attention of viewers and lure them to visit your site. If your ROI has dropped, you can implement animated explainer videos in advertising to help better sales.
Helps better Google rank
The VNI Global IP Traffic and Service Adoption Forecasts for 2017-2022 says that by 2022, the video will account for up to 80% of all traffic as compared to 67% in 2014. In other words, videos are becoming an independent marketing tool due to their outstanding ability to engage the audience and can be called a top SEO trend to generate website traffic. Moreover, videos are attention-grabbing tools. Consequently, Google identifies the content as more worthwhile as the user spends more time than on average. Hence, it helps show this website higher up in search results, thereby opening avenues for gaining new traffic.
Increases conversion rates
Around 73% of people are likely to endorse a product or a service when they watch an explainer video. Employing animated explainer videos on websites or a landing page allows the customer a better user experience and gain a better understanding of your products and services.
Builds an identity for your brand
Animated explainer videos created with the help of the best video animation services are an excellent tool to help build a brand identity. They help the target audience understand your brand personality which is a feat worthy of celebration. Companies spend years building a connection with their audience. Animated explainer videos speed up the process by creating an enduring brand recognition strategy. Brand recognition heavily relies on multiple aspects such as color schemes, engrossing visuals, unique voiceovers, scripts, characters used in the videos, etc.
Animated explainer videos are an essential component in the arsenal of marketing tools and the key to the success of your business. Use them to the best of their advantage as a highly engaging medium to help your business reach new heights.
Top reasons why video animation is the key in the marketing plan
A company uses marketing to reach out to its potential customers. In addition to traditional marketing several companies are doing online marketing. But unfortunately, not many companies are aware of the benefits of video animation services and the role of animated videos in the marketing.
Video marketing is the new booming trend that will surely be indispensable in the years to come. Research studies show that in the coming years at least 80-90% of the content available on the internet will have videos. So as a company, would you not go in the right way by choosing the video animation services?
The effect of marketing with animation videos
Video production and animation services have become popular in the recent years. This is because of the versatility of animated explainer videos. Whether you want to educate the audience about your product, tell them about your company, showcase your product/service, or anything that’s tough to explain- an animated video can do it all. By using video animation creation service you can communicate your brand story and message in an engaging manner to your target audience.
As per the research studies, people watch a video of a product or service four times over than read one text. Also, newsletters and emailers that are animated have a higher click-through ratio. This can go up to 96 percent as well. This clearly suffice that people are psychologically more inclined to moving images as they are more interesting and captivating. An animated video grabs audience’s attention an explains your product well. Hence making it a popular medium to communicate brand story. To know more about how an animated explainer video helps, here are some advantages to look for:
Animation video enhances the image
Nowadays before making the buying decision, every customer search for the relevant information about the company and its product and services. This is because they want be sure that they make the right choice. For this, a 2D animated video is the right medium to educate consumer of the product/service. It allows to quickly and easily explain the customer about the product/service and about how it works. An animated video captivates a potential customer leading to final conversion. To drive more traffic, you can even include a link in the animated video which will redirect the customers to the company website or a specific page that highlights other information/features.
Marketing with animation videos increases brand awareness
When animation video goes online it reaches to many potential customers. It gives your video marketing strategy a wider reach and increased engagement. This in turn provides brand awareness, website visitors and increases the conversion rate.
An explainer video explains a product or service
Humans tend to grab visual messages more conveniently that messages in textual form. An animated explainer video helps to tone your messaging in a storytelling format. Adding emotions, and other visuals helps to enhance the messaging even more.
Animation videos increase conversion to websites
An animation video generates interest in the product/service and helps in driving traffic to the website. This is why the best video animation services are essential for business. While creating the animated video, add link to the website. This will drive more conversion and traffic to the website.
Learn how explainer videos can facilitate your business
Animated videos allow you to do so many things. With it, you can show any concept, product or idea in the most attractive possible way. These explainer videos trigger vibes that make us feel attracted to a specific product. Such videos work well for several services and tech companies, serving as a fantastic way to explain concepts like IoTs, machinery and their role in our lives. In addition to all that, explainer videos are also useful for branding strategies. Through similar colour, styles and themes, a video can become a part of a marketing media or a website, without any hassle.
Live-Action Explainer Videos
These types of videos have proven to be very beneficial for explaining services and products that are otherwise very complicated to understand. Live-action explainer videos are powerful tools that help you connect with your audience, especially when you run a business. In actuality, people love seeing different people and what they’re up to as this allows them to build an emotional connection that’s both effective and powerful for storytelling.
Branded video content
This kind of video is said to be the most effective. Exclusive media video can be around 60 seconds in length, without mentioning a specific company or product, targeting the prime audience. For instance, you can create a short story without mentioning a word about your service/product. The audience will simply know that it belongs to your business entity.
Live video streaming
The latest trend to have arrived in the live video streaming trend. With the number of people creating Live videos regularly, you can easily make an explainer video for your product/service. In essence, live video streaming works best in building trust and gets in more engagement from the audience.
Testimonial videos
These videos are great at building trust. They involve expressing personal experiences about a specific service/product by the customers. Moreover, when testimonials are perfectly blended into explainer videos, a powerful video can be created that will get you a large number of customers.
What you should be looking for in video animation services
The best video animation services around the world have a few things in common. They are all quality oriented and have skilled teams that bring their client’s vision to reality with both passion and dedication. Whether you go for an agency or a freelancer, just measure and compare the level of services and quality you should be looking for.
- Process your vision. Think whether you need inspirational, fun or breathtaking videos to make your brand stand out. All the elements together call for the need for video animation services that know exactly what they’re doing.
- Look for quality and expertise. Check out the explainer video company’s past works and portfolio and make sure their quality matches your expectations.
- Talk to the animated explainer video production company and pay special attention to their attitude, availability and quality of response. Good communication is vital. If they’re communicating properly and care about your product then that company is good to go.
- Take a look at the company’s work. Make sure that each video they’ve made brings something new to the table. Every video should feel tailor mare and unique to match the client’s colour palette and taste.
- Look for online reviews and customer feedback. Their opinions can give you a great sense of how it is to work with the company and its team. Whether they’re efficient with their delivery, make quick revisions, etc.
- Your budget is very important. You can’t expect to have a mind-blowing business animation to go with someone who’s providing videos to you for cheap. However, don’t go with the perception that if you throw in a lot of money, you’ll get great results. Find yourself animation production companies that have price ratios to fit with your needs and not needs to fit with your price.
- Make sure you know how many adjustments your explainer video agency will be doing for you. Several agencies keep a limit for only a certain number of revisions and post that they charge. Know which company is offering what before you dive into getting into a contract with them which you might regret later.
To conclude
As we’ve learnt, the best way to utilize videos in business strategies is to give them the touch of an explainer video. This way you can facilitate a business video in different ways. You can utilize it to promote a service/product, create awareness among your target audience or simply educate customers through tutorials and guides. Choosing the right video animation services online can be tough but things become easier once you know what you need to be looking for. With the right video production and animation services, you can create a strong bond with your customers that you can utilize in the future.
