Your animated explainer video flight is about to take off, you want to make sure you’ll be making the most out of it. There are ways to do that, but it greatly depends on your input!
Videos have some distinct traits that will help you gain full profit for your marketing efforts. Let’s say you customize the creative process to the very bone and they can give you detailed insight on their response. Take advantage of your animated explainer video by considering these from the very start. Let’s see how!
Agree on your goals first
It all begins with a purpose. If you’re eager on knowing what metrics you should be paying most attention to, then you can identify the following before starting out with your own. Set your target audience. Who are you interacting to about your product? Is it a he or a she? What’s the age group? What does he or she do for a living? What are his or her hobbies? Before making your animated explainer video, you should be able to answer every single question about your target audience in a snap!
Establish an aim. Why are you making the video in the first place? You could want to educate your audience about your product or service to save time on future sales, maybe you mostly want to attract visitors to your website, or probably just convince them your product is best for them. Having a clear objective will help you track whether or not your marketing strategy is a success or not.
Evaluate in Terms of your Marketing Goals
Do you have a call to action linked to your video, such as visiting a website? Or maybe it talks about a conversion, such as downloading an eBook or signing up for a newsletter? If so, take a close look at those results, they will give you an idea if your animated explainer video is actually helping with the objectives you had in mind!
Look for Results in other Publishing Platforms
Social Media
You are posting your video on social media, right? (Videos are selling like hot cakes on social media). That’s how you can easily measure engagement rates by looking at shares, comments, likes or any other form of interaction with your post.
How does this bring about engagement? When you’re in dire need of a solution, a product or a service and at that point you come across a video that’s made for you! Isn’t that a blessing? When a video touches you it is not only natural you will want to like it, comment on it and pass on the word by sharing it. The reaction that comes your way can help you gain insights on your audience’s perception of your animated explainer video!
Your Website
You can do a quick comparison by adding your marketing video to your website and taking a look at its analytics in relation to the value of the ones prior to including your video.
For instance, bounce rates will alter the success of a video. As they reveal the percentage of visitors who enter your site and immediately leave. Having a low bounce rate means your video kept your viewers hooked and they want to keep on navigating!
This is in direct relation to the time your visitors spend on the page that your video is in. A highly engaging video will keep people hooked until the end, thus increasing stay-on time.
