Namami Gange Programme is an Integrated Conservation Mission, approved as 'Flagship Programme' by the Union Government, to control pollution, conserve and rejuvenate the National River Ganga. During the COVID outbreak, the programme sought to create COVID awareness and establish safety protocols among the public with the help of PitchWorx. PitchWorx created animated explainer videos that effectively communicated the protocols needed to be followed by the people.
During the COVID outbreak, ensuring mass awareness of safety protocols was a significant challenge. The Namami Gange Programme needed to communicate critical health guidelines to a diverse audience across different regions, many of whom had limited access to detailed information. The message had to be simple, engaging, and universally understandable while overcoming language barriers and varying literacy levels. Additionally, the urgency of the situation required a quick turnaround without compromising clarity and impact.
PitchWorx developed animated explainer videos that broke down complex safety measures into digestible and visually engaging content. The videos ensured that the key protocols were effectively communicated to the public, making it easier for people to follow and implement safety guidelines. By using animation, we simplified the messaging, increased engagement, and helped Namami Gange Programme strengthen public health awareness during a critical time.
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