Illustrations are a great way to represent a story, concept, or process visually. The word itself means “shedding light on something” that will help users to understand and engage better. It can be used to enhance, clarify or help users understand information better. Over the years, it has been used in various mediums like books, educational materials, newspapers and magazines to break the monotony of text-heavy content and spark an interest with the readers.
But, are illustrations important for website design? Like their usage in physical mediums, illustrations are now being used in interface designs to establish an emotional connection with the users. Illustrations in web design serve the purpose of adding interest to a digital product, building a narrative and enabling a smooth user experience. Hire a UI design agency like PitchWorx to get a unique and interactive design that engages users.
Now, let’s look at why illustrations in web design actually matter.
Establish originality and aesthetics | UI design agency
Illustrations are simple, attractive elements that can add style and creativity to any medium. In a world where everyone is grappling for attention, the illustrations you use can make you stand out from the rest. Usually, designers from any web designing company in Gurgaon would opt to fine tune the artwork used in a UI design to be in harmony with the brand guidelines and core values of the brand, to further showcase the uniqueness of the brand. Establishing this originality can leave a lasting impression on your viewers as images last longer in memory than text-based information.
Brand identity and awareness
With a distinct style of illustrations used consistently across all your platforms, like your website, products, social media channels, etc., you will make your brand more recognizable for the audience. Sometimes, the use of a particular character or illustration can become the key element that your audience interacts and communicates with, making it more recognisable. This recognition can help people build a strong connection with your brand, thus increasing their support for your brand.
Build trust
Like we saw in the previous point, illustrations have a way of connecting with the audience. The illustrations you use set a tone for the way your audience perceives you as a brand. Using illustrations your UI/UX design can make your brand more approachable and easier to connect with. And with more recognition and connection to your brand, the trust in your brand also builds. Get the help of a website development company in Gurgaon to create illustrations that build strong user connection and trust.
Content enhancement and ease of understanding
People perceive a visual element like illustration in just 1/10th of a second that it takes to comprehend textual information. So illustrations are a great way to build a narrative that is easy for the audience to understand and interact with. They also stick to your memory longer than any text. Besides, the use of illustration in your designs makes it universal for anyone. It can be understood by other language speakers, and even by people who face difficulty in text recognition. Understanding and solving user pain points and meeting their expectations should be the core purpose of your illustrations. Keeping this in mind, you can create an enhanced user experience that is more engaging and eases any cognitive overload with the help of illustrations in your website design.
Emotional appeal
Everything in your UI design has the power to instigate an emotion, be it the colour, simple design elements, or complex illustrations. Imagine you come across an app that helps you take on a difficult task, but lets you do it with a smile on your face because of the cute elements used. Doesn’t something as simple as that make your entire experience more enjoyable? That is the power of illustrations. Every line, shape, colour, illustration style or character expression can ignite emotion, transfer the needed message and create a suitable atmosphere for the user to go through your products and services. Get unique web designs created by a top web designing company in Gurgaon.
Creative storytelling
We all love stories and anything presented in a story format is much easier to consume. This is exactly what illustrations are capable of. With illustrations, you can connect different blocks of information and produce a cohesive story for the user, thus making the process more memorable. It’s a marketing tactic that is extremely effective for not only UI/UX design but also for other brand communications. Find out how you can tell an incredible story with illustrations by getting in touch with a website development company in Gurgaon.To summarize, illustrations really do matter in web design as they build a strong connection with the users, provide uniqueness, engage better and ensure users have a smooth experience while navigating through your site. So what are you waiting for? Hire PitchWorx, an experienced UI design agency to create your user-friendly and highly interactive website today!
