Animation Industry in the Midst of an Exciting Shift
Apart from writing about “BoJack Horseman”, the serialized cartoon on Netflix, there’s a lot happening in the world of animation that needs our attention.
Other brilliant adult cartoon like “Bob Burgers” and “BoJack Horseman”, is “Archer”, which has links to the offbeat style that was pioneered brilliantly by Cartoon Network’s Adult Swim shows in 2001; shows like “Family Guy”, that are still in the innovation phase, as are “The Simpsons and “South Park”. Then ofcourse there are some of the biggest feature films that shined the big screen like “The LEGO Movie” and “Frozen, not to forget throngs of interesting anime and other foreign animation styles.
When Corey Campodonico and Alex Bulkley, co-founders of animation company ShadowMachine which worked on “BoJack”, when asked about the state of the industry say that it’s something of a golden age, then we would definitely like to go by it.
“It’s pretty booming all around”, says Campodonico who believes, there’s a lot of changes going on, with a lot of new styles and a lot of new voices. What we’re witnessing is a generational shift from the Looney Tunes era to the era of Simpsons to now something that’s totally new.
WIth shows like ‘Simpsons’ and ‘South Park’ that are running on 20-plus years and which most of us have grown up watching with as adult animation norm. Before this period the past generation took animation as kid’s format, so stories told in this format would be just a second-hand thought, says Campodonica.
Bulkley believes, there’s a sophisticated audience out there, and that’s pretty interesting. Animation suddenly becomes this format much like live action. A way to reinforce what your storytelling is, and that’s a big opportunity.”
The new technology is also favoring animation a lot and making it much easier. Earlier, when stop-motion animation was done for Adult Swim, it was right on the cusp of all cameras going digital, says, Bulkley. Then came the evolution of digital cameras, and that format took off by way of a digital workflow that increased the speed and efficiency and even brought the cost down in ways which things could be done.
With Adobe products, from Photoshop and Flash, kids are growing up learning a lot in 2D formats. This gives a much bigger pool of talent familiar with the software and that certainly speeds up the process. But even as technology is improving by the day, audiences are keen on watching simple animation.
Today the world is standing at a boom of adult animation across the whole animation industry and which truly is a golden age.