That feeling of alienation when people keep leaving your website after a quick glance is shattering right? It seems like someone is posing a hindrance from engaging with your potential customers. If you still don’t know whose your company’s #1 enemy is yet, then we’ve got a name for it, it’s called Bounce Rate – the percentage of visitors who visit your website and leave it without visiting any other page on your site.
It results in no leads, no engagement, no conversion, no sales, no nothing. In order to prevent this evil power grow bigger and take over what you require is an animated explainer video!
It’s the only way you can explain in an entertaining and engaging way, who are you, what you do and how you’re ready to solve your audience’s problem.
Let’s go through three main abilities that proves why animated explainer videos have the traits of a superhero that can save your day:
They’re instant attention grabbers
It’s no surprise that the human attention span is lower than that of a goldfish’s which is just about 8 seconds long, and primarily the main factor that feeds our enemy, bounce rate.
Don’t feel dejected. With an animated explainer video on your landing page, you’ll capture viewer’s attention immediately, and it’s guaranteed they’ll stay an average 2 minutes longer. So that’s a quantum leap from mere 8 seconds, that’s an instant 1500% boost!
Play smart, and place it above the fold where it can grab immediate attention. Make it big, bold and appealing. You can go for an attractive still image to lure your audience to press play.
Helps in growth of SEO rates
The amount of time visitors spend navigating your website has direct link with your rank on search engines. If you’re not visible on Google, it doesn’t matter how great your product or service is, because nobody will be able to find it.
You should be able to locate locate the bounce rate and your animated explainer video should have the power to kill it. Visitors should stay longer on your page and eventually turn into customers. An animated video has better chances, infact 53 times more likely to appear on Google’s first pages than just plain simple text.
Here’s a trick: you can add relevant keywords to your animated explainer video’s headline on your website, blog or YouTube channel. Make sure its a smooth ride for your visitors because the more at home they feel, the easier your bounce rate will lower to zero.
It’s the best way to turn visitors into customers
What’s most destructive is that bounce rate tells you in numbers, the amount of people that didn’t engage with your business, which is like the greatest marketing weakness. In other words, bounce rate reveals the truth that you’re losing money.
Remember that an animated explainer video that lasts more than 2 minutes sometimes works otherwise as the audience doesn’t get a business idea quickly, leaving it in the middle and not watching till completion.
But if it’s expertly crafted and is well under 2 minutes then you win 65% more chances to convert visitors into customers, leaving the evil bounce rate defeated and useless.
Create an animated explainer video for your brand, increase time-on-page, boost conversion rates and defeat bounce rate once and for all!
