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We all know a couple of businesses that are more successful and out there in the world. For example, if I say McDonald’s, the first thing that comes to your mind would be their fries, their burgers, and their classic logo. What happened here? Well, McDonald’s has created such a strong brand image for itself …
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A brand usually signifies a set of values that a product or service stands for. Every business strives to create its own brand value in the market rife with competitors. But it is no doubt a challenging as well as a time-consuming task to create a lasting brand name. To dispel confusion and gain clarity …
Modern business is impossible without the creation and promotion of the corporate branding. It is necessary to properly present not only the product or services but also the company itself. Branding creates a solid platform to successfully develop new products or services for many years. The brand image plays an important role for the consumer …
A brand is a unique identity that gives a business recognition and differentiates its products and services from other brand names, in an increasingly competitive market. The process of branding involves creating a distinctive image, name, symbol, slogan, sign or design, for a particular business or organization, that establishes a business in the mind of …
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