PitchWorx - The Art of Visual Storytelling

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Why are videos a marketing must-have?

The internet is video-centric. Many businesses sell the same product/service. Without a compelling brand story, you’ll be forgotten sooner than it took for your ex to move on. A compelling video marketing strategy deviates from the more run-of-the mill product-centric approach to a more customer-centric approach.

Emotions drive purchase-decisions. Hire a competent 3d animation explainer video company to convey a story that reflects your brand’s vision, values and strengths. Around 82% of all web traffic gravitates towards video content and 68% of people prefer to engage with brands that use video.

Speaking of video marketing efforts, a good thumb rule to remember is: the audience will dictate what kind of videos you create; a marketer worth his/her salt knows defining your ideal target audience and building your strategy around them is the only way to crack any marketing campaign. As per recent statistics, 88% of respondents said that they would like to see more video content from brands in 2022, an increase of 3% from last year. In The Visual Sale, Tyler Lessard of Vidyard explains how content consumption trends point to a bigger need for video marketing in business: “To [consumers], video is simple, engaging, and expected. It’s truly fascinating (and occasionally terrifying) to observe as a parent — and to consider as a business leader — how these new baseline expectations will impact how we connect with customers in the years ahead. It’s already started with video conferencing and two-minute explainers becoming the norm. However, this is only the beginning of the self-service visual age for business where video has a massive role to play.”

Whether you are a B2B (business-to-business) or a B2C (business-to-consumer) company—your audience will prefer products or services that offer best value-for-money. Whether you create product videos in-house or hire a 3d animation explainer video company, ensure your video marketing strategy highlights the best ways your product/service solves the customer’s problems.

3D animation explainers benefits and best practices?

3D animated explainer—a top marketing practice that manipulates 3D objects using 3D software programs—giving them the illusion of movement. Seeing is believing. 3D animation allows companies to offer a better understanding of concepts by demonstrating product/service features and components more narratively. People don’t buy things that work, they buy things they understand and know will add value to their day-to-day lives. Explainer videos explain who you are, what you do, how your product/service works, you name it.

If you’re a B2B business creating products/services for other businesses, B2B explainers will help you communicate your brand message clearly and concisely in an already oversaturated digital space. Seek out a 3d animation explainer video agency or a 3d animation explainer video company to create a custom animated explainer video to shape a distinguishing brand voice and outperform competitors. A professionally-made B2B explainer will help complement your B2B marketing strategy and amplify brand influence.

For B2C businesses, unlike 2D animation or live-action videos, 3D animated explainers can accurately demonstrate product specifications that are more technical. Moreover, 3D explainers are more likely to positively impact conversions; show better results for audience engagement, customer acquisition, and lead generation.

When creating an explainer video, there are certain things you should strive to get right, such as, branding, audience, and tone of voice–striking the perfect balance between information and entertainment.

  • Don’t forget who your audience is
  • Don’t make your video too long
  • Do have a strategy in mind
  • Don’t over-explain things
  • Do write an engaging script
  • Do make it light-hearted
  • Do add a clear voice-over
  • Do add a catchy soundtrack
  • Do add legible video caption(if needed)
  • Inspiring 3D animated-style explainer corporate videos

    Slack

    San Francisco-based team collaboration software Slack has created this minute-long vivacious animation, notably one of the finest business cartoon videos out there, by using brightly-coloured animals to explain how its messaging service works by uniting teams.

    Hitachi

    Arcreative Media’s 3D explainer on Hitachi’s next-gen CT scanner demonstrates how the scanner reduces scan times, improves clinical workflow while driving noise and dose reduction, without compromising on image quality.

    Lenovo ThinkPad

    Lenovo’s 3D explainer video of its ThinkPad notebook model touches upon its thin, sleek, light-weighted exterior with a backlit keyboard and Intel advanced processors.

    Visionline fireplace systems

    Oregon-based Bottledrops’ 3D character-led animation video of its recycling centre’s processes transports its viewer into the realm of a subject that’s exciting, informative and easy to engage with.

    Sony Camera

    With the help of 3d explainer video format, Sony unveils the design and physical look of its mirrorless digital camera Sony alpha a7 111 by demonstrating features like ISO, AF points, burst, lens, shots.

    To summarize, viewers love a video that solves with what they are looking for within 1-2mins. So, a well-designed 3D/2D animated explainer video can give your business a much-needed shot-in-the-arm and hopefully turn a good chunk of your audience into paying customers.

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    PitchWorx -creative design agency in Gurugram
    PitchWorx -creative design agency in Gurugram

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      PitchWorx - The Art of Visual Storytelling